Lightvert Sign UK Sales Partnership With Kinetic Worldwide

In case you missed the coverage in The Drum, we’re happy to announce to that Lightvert has secured an exclusivity agreement with Out-of-Home media specialist, Kinetic, as part of their newly formed KineticX division - part of WPP group.

The deal provides us with access to a broad client base across Kinetic’s networks including Group M (leading global media investment management operation & parent company to WPP media agencies), Independent Agencies and Kinetic’s direct clients. This UK agreement, running for 18 months, will focus on guiding our route to market, creating sales collateral and implementing our ECHO technology into media planning proposals, thus validating the value of the medium and ultimately generating revenues.

We at Kinetic believe that Lightvert and their ECHO product has the potential to be transformative within the DOOH market. The first phase will disrupt, opening up a new innovative advertising medium to the market, which will then scale to become a new channel in itself. Lightvert has already begun to wow clients and we look forward to working with them in the coming months to bring this innovation to market.
— Rosh Singh, Director of Digital Innovation & Head of Kinetic Active